our why

for the opportunity. for the responsibility. for the moments. 

ten years.

incredibly proud of our work. our commitment. our evolution.

thank you for being on this journey with us. thus far.

our why: remains the same as it did on day one. we exist because the positive impact that can be squeezed out of the father and child relationship is undeniable. Not to mention incredibly powerful. So we want to make sure its part of the conversation. Easily and comfortably.

for the child. For the dad. and for anyone and anything it touches. 

this journey all started because I wanted to leave a legacy for my boys. a remarkable and magical journey. Both for them and myself.  I wanted the three of us to remember:

to follow your passion.

to carve a new path.

and to give while doing it.

little did I know that I would get just as much. Actually way more. 

now, over a decade of opportunities and moments, and having impacted thousands here and abroad, one thing remains the same; the more you give to a relationship, the more you get from it.

we’ve changed, pivoted, and will surely change again. Always staying true to why we started. we are all better when a father and their child are better.

can’t say this enough, sincerely appreciate your support of our brand and cause. As someone who is buying our clothing for themselves or as a gift, as a company or group using fodada as their gear vendor, or as someone who attends and helps promote our programs. thank you. 

enjoy the dad in your life.

bobby
founder & chief dada